You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <links gplcontinue="1|0|Example_Widgets" />
  </query-continue>
  <query>
    <pages>
      <page pageid="1312" ns="0" title="Blinging for chumby" contentmodel="wikitext" pagelanguage="en" touched="2007-04-29T03:05:00Z" lastrevid="1616" counter="37276" length="36" />
      <page pageid="1397" ns="0" title="Chumby Flash Tutorials" contentmodel="wikitext" pagelanguage="en" touched="2011-02-26T21:00:53Z" lastrevid="2637" counter="171619" length="13087" />
      <page pageid="1339" ns="0" title="Chumby Software Applications, Scripts and Tools" contentmodel="wikitext" pagelanguage="en" touched="2011-03-08T15:56:56Z" lastrevid="2955" counter="297703" length="14097" />
      <page pageid="1357" ns="0" title="Chumby and music" contentmodel="wikitext" pagelanguage="en" touched="2009-03-30T04:13:31Z" lastrevid="2422" counter="71185" length="4961" />
      <page pageid="1336" ns="0" title="Chumby as a web server" contentmodel="wikitext" pagelanguage="en" touched="2015-06-26T04:37:13Z" lastrevid="3534" counter="183069" length="7441" />
      <page pageid="1340" ns="0" title="Chumby as an iPod server" contentmodel="wikitext" pagelanguage="en" touched="2009-04-29T19:11:29Z" lastrevid="2441" counter="117667" length="9543" />
      <page pageid="1286" ns="0" title="Chumby tricks" contentmodel="wikitext" pagelanguage="en" touched="2017-08-13T03:07:33Z" lastrevid="3565" counter="2743449" length="58887" />
      <page pageid="1367" ns="0" title="Controlling BTplay" contentmodel="wikitext" pagelanguage="en" touched="2010-08-30T18:39:21Z" lastrevid="2752" counter="67158" length="6022" />
      <page pageid="1285" ns="0" title="Developing widgets for chumby" contentmodel="wikitext" pagelanguage="en" touched="2014-07-17T23:02:11Z" lastrevid="3518" counter="970060" length="17099" />
      <page pageid="1292" ns="0" title="Development tools" contentmodel="wikitext" pagelanguage="en" touched="2010-06-20T00:01:43Z" lastrevid="2714" counter="101468" length="396" />
    </pages>
  </query>
</api>